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Lunch and Learn – THE VIDEO SHORTCUT: Rocket Your Business to Google’s Front Page
April 19, 2016 @ 12:00 pm - 1:00 pm
PROGRAM CHANGE: Due to unforeseen circumstances, we have had to replace the Social Media Workshop with a different sessions. We are excited to welcome Keith Luscher, who will be presenting an exciting session on optimizing your business exposure on Google.
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THE VIDEO SHORTCUT: Rocket Your Business to Google’s Front Page.
You likely know that Google is the number one search engine; but do you know the Write captions for the selected photos. second most used search engine? YouTube. Who owns YouTube? Google. Google saw the future, and it is VIDEO.
So if the future of the internet is video, what does this mean to you and your business, especially if your goal is to help your prospects find you online?
Read closely to learn a secret: Most Google searches do not yield video in their normal search results. However, Google WANTS to rank video, but the market has YET to provide the right content.
This is one of the BIGGEST SECRETS about the potential of video! When you go and do a normal web search on Google, most of the time, it will yield only web-based results (no videos)–especially on that coveted first page (because most people searching do not go beyond that). Once in a while, videos will come up and you will know it right away because of the thumbnail images that stand out from the typical text-based web listings. In most cases, these YouTube video listings are the only images on the page!
Why is this? When it comes to video, people are doing the right things; they just aren’t doing them right! You know what that spells? Opportunity.
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Keith Luscher, founder and principal of SYP Media, LLC, brings more than twenty years of creative directorial and production experience to content marketing and IP (intellectual property) development. His experience in content marketing predates the internet, back when it was referred to as “custom publishing”–and has remained a longtime advocate of what is at the heart of the matter: to Serve Your Prospects!
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